si-mexico Chapter 257: Family Benefits Will Be Reduced by 2 Packs of Spicy Noodles
Chapter 257: Family Benefits Will Be Reduced by 2 Packs of Spicy Noodles
A few days later.
Yang Zheng didn't go to school.
Just stay at home or in the company and write a sales plan.
In fact, it’s mainly some sales talk.
As for story scripts, they are just about selling spicy snacks, so there is no need for too much plot interpretation.
Of course, there can't be none at all.
People nowadays are suspicious by nature.
You let him buy cheap stuff for no reason, even if the stuff itself is fine.
He would doubt this and question that, and finally come to the conclusion: this thing doesn't work.
Therefore, the “reason for price reduction” is particularly important.
In fact, the same is true for offline sales.
Things like clearance sale, site relocation, the boss ran off with his sister-in-law, etc.
These are all reasons for price reductions that offline merchants have worked out.
Almost no one in offline physical stores believes these reasons for price reduction.
Those stores with clearance signs are so popular that even dogs wouldn't go there.
But a few years later, some people moved this set of things to the online live broadcast room.
Another group of people placed orders and rushed to buy...
Don’t you recognize me because I’m wearing a vest?
Most of the time, I'm afraid it's just that they can't resist the desire to be frugal.
"Dong dong".
There was a knock on the door.
Without waiting for Yang Zheng's response, the door was pushed open.
The person who came was Shen Yixin.
This was her office, so knocking on the door was considered polite.
That’s right, after Yang Zheng stopped occupying Zhou Wei’s office, he came to seize his secretary’s office.
Speaking of which, this boss is having a pretty bad time. He doesn't even have his own office in the company.
But the space Zhengrong Media has now is not enough.
We recently rented an additional 7-square-meter space on the 600th floor, and now it seems a bit crowded again.
under these circumstances.
It's just a temporary venue.
Yang Zheng doesn't often work in the company.
There is really no need to occupy an office just to show off as the boss.
And formal places like the 32nd floor.
His boss is very powerful.
An office of more than 160 square meters.
The hotel is fully equipped with a reception room, lounge, secretary's room, bathroom, tea room, etc.
There is also a fitness area.
Anyway, Yang Zheng will just live there and there won’t be any inconvenience.
"Zhang Na has already negotiated with Tongda Express. If the daily order volume exceeds 1, or the monthly order volume exceeds 20, the shipping fee can be reduced to 3 yuan per kilogram. For the excess weight, the fee will increase by 3 yuan per kilogram."
After Shen Yixin entered the office, he said this directly.
Yang Zheng frowned slightly when he heard this.
For ordinary people, the express delivery fee of 3 yuan per order is definitely as low as it can be.
Generally, it costs about ten or eight yuan to send a courier order.
So a common tactic used by livestreamers is: "9 yuan for free shipping, I don't even have enough to pay for the courier! Doesn't that mean I'm just giving the item away for free to my family?"
Later everyone understood the trick.
But at the beginning of live streaming of selling goods, I don’t know how many people really treated the anchor as a family member, thinking that the anchor was giving them things for free.
And in fact.
With hundreds of orders every day, the express fee can be reduced to less than 6 yuan.
The larger the order quantity, the lower the express fee can be.
Like the MCN agency that Yang Zheng worked for in his previous life, the number of orders per day was several thousand, occasionally exceeding ten thousand.
The basic express delivery fee, which is the fee per order that does not exceed the weight limit, is only 2.5 yuan.
Later, when the order volume reached tens of thousands, the price was reduced to 1.6 yuan.
This is in Xingcheng, which is not a developed area for the e-commerce industry.
In the Suzhou, Jiangsu and Shanghai regions where the e-commerce industry is well developed, the price of some small express deliveries can even be reduced to less than 1 kuai per order.
Therefore, for a delivery fee of 3 yuan for a volume of tens of thousands of orders per day as Yang Zheng promised, it is already relatively high.
But this was 2014.
E-commerce is already very popular.
But it’s far from the hottest time.
Therefore, it is probably difficult to negotiate a price lower than 3 yuan.
"Ah."
Yang Zheng responded and continued to think.
The 3 yuan express delivery fee was a little higher than he expected.
He originally thought he could negotiate it down to 2 yuan, or even lower.
Just 5 cents is not too much?
How could it not be a lot!
The unit price of spicy strips is low, and it all depends on volume.
To achieve sales of 6000 million.
According to Yang Zheng’s strategy of “9 yuan for free shipping”, that would be more than 9 million orders.
A difference of 5 cents per order means 6 million for 300 million orders!
If we want to free up 300 million in profit margin,
Then his sales plan will undoubtedly have to change accordingly.
The "9 free gift package" prepared for my family may be missing two more packs of spicy strips.
He originally prepared 18 packs.
The selling method is also simple and crude: "One pack is not enough? Are ten packs enough? Enough? But I think it is not enough! I will add another pack, another pack, and another pack... 9 yuan, buy one and it's 9 yuan, free shipping to your home!"
Not to mention in 2014.
Even by 2024, we still don’t know how many people will pay for this and still think the anchor is conscientious.
And in fact.
18 packs of small spicy strips cost only about 5 yuan in total.
Two large packs usually cost 5 yuan in offline stores such as supermarkets.
If it's available online.
9 yuan, based on Yang Zheng’s estimated shipping fee of 9 yuan.
There is also a gross profit of 2 yuan.
The gross profit margin is over 32%.
It just exceeded the value he and He Jianming agreed upon.
Naturally, Yang Zheng had calculated all of this.
But now the shipping cost is 5 cents more than he expected.
The profit is only 1 yuan.
The gross profit margin also reached more than 27%.
So it’s not that he doesn’t want to send more to his family, it’s just that the conditions don’t allow it.
Buy 1 for 18, you can choose: free shipping to your home.
But if you can shoot 1 times, what should you say?
Yang Zheng began to think about this question.
Don’t think it’s just a sentence and it doesn’t matter.
Many times, consumers get carried away by a certain sentence.
It is not uncommon for a good advertising slogan to be worth hundreds of millions or even tens of millions.
Yang Zheng was thinking.
Shen Yixin walked behind him, raised her hand to rub his head, and asked, "What are you thinking about?"
This is certainly not the first time.
She just knocked on the door so casually and came into the office, of course not just because this office was hers.
After the two of them had a mouth-to-mouth conversation that day.
There have been some changes in the way we get along.
Yang Zheng was no longer polite, and Shen Yixin no longer maintained a businesslike attitude.
"Something about rhetoric."
After Yang Zheng replied, he took her hand and chuckled, "Come to the front and press it."
Shen Yixin rolled her eyes at him, but didn't resist and walked up to him obediently.
Yang Zheng put his arm around her waist, held her on his lap, and buried his head in that soft spot.
Shen Yixin's face turned slightly red, but she still did not resist. Instead, she raised her hand and continued to massage his head.
This kind of secretary is a real personal secretary.
"Dong dong dong."
Just as Yang Zheng was immersed in it, there was another knock on the door.
Shen Yixin stood up as if she had received an electric shock and quickly walked to the side.
Judging from the reaction speed, this is not the first time.
Yang Zheng looked at her with amusement and replied, "Come in."
The door was pushed open.
The person who came in was Zhou Wei.