si-mexico Chapter 1025 Promotion Policy
Chapter 1025 Promotion Policy
Zhou Qi drew a circle on the wedding banquet wine bottle: "The one used for weddings is called 'Dragon and Phoenix Bring Good Luck'. There is a lottery ticket inside. If you scratch it, it may be a set of three home appliances. It is more attractive than putting cash in it!"
The two brothers carefully finalized various action plans. As the discussion deepened, Zhou Xingfei's original annoyance caused by the market squeeze gradually dissipated, just like the morning fog outside the window encountering the sun and suddenly becoming clear.
What Zhou Qi said makes sense. When encountering a problem, we can just deal with it as it arises. There is no need to panic.
That night, the two of them went their separate ways: Zhou Qi rushed to the printing factory overnight.
I watched the workers working all night to make two new series of tickets, "Top of the List" and "Dragon and Phoenix", and also printed matching flyers and scratch cards.
Zhou Xingfei stayed in the office until two in the morning to sort out the materials, preparing to apply for trademark registration for "Jue Shi Feng Hua" and "Shi Li Xiang" early the next morning.
If we can get ahead of our competitors, we can definitely make Tanggou Winery suffer a huge loss.
The printing workshop was brightly lit and busy all night long, with millions of sheets of gold and red ** paper pouring out of the machines like waterfalls.
Two days later, when the new wine bottles printed with the top scholar's hat and dragon and phoenix patterns appeared on the shelves, they instantly became the focus of heated discussions on the streets.
The local evening paper published a full-page advertisement, and the radio played it in a loop around the clock: "Drink the wine of success in the imperial examination, and you will receive a scholarship of one thousand yuan" and "Choose the wine of dragon and phoenix, and you don't have to worry about wedding red envelopes."
What makes dealers more excited is the promotion policy:
As long as the sales volume meets the target, you can drive a motorcycle, a car or even a tractor home.
Although the rewards can only be redeemed if the targets are met for twelve consecutive months, there are also different levels of rewards every quarter.
This move accurately hit the salesmen's psychology, and the crowd that was originally on the sidelines began to crowd into the office of Shengshi Tianxia Wine Industry.
In contrast, Tanggou Winery is facing a difficult situation.
As a state-owned unit, their annual turnover is less than one million. After paying taxes and wages, they cannot afford to spend real money on sales promotions.
Seeing that their market share was about to be snatched away again, the factory leaders were so anxious that they stamped their feet but were helpless.
In fact, Zhou Qi's company could not come up with so much cash, but they painted a big pie for the dealers - as long as the sales volume met the target for 12 consecutive months, they could get a coveted physical prize.
This trick really shows how human nature works. Who doesn't want to have their eyes on the pot while having their fill?
Distributors are all making calculations in their minds, calculating which reward level they can reach based on their experience in selling wine.
Is it a 28-inch bicycle? Or a noisy motorcycle?
If you can get onto a tractor or a farm tricycle, you will make a fortune.
Although the grand prize of the best car is as unattainable as the moon in the sky, just thinking about being able to get a motorcycle makes me motivated.
You have to know that at that time ordinary people were reluctant to buy this iron thing. Even if they didn't need it themselves, they could sell it for a lot of money.
Not to mention that there is profit to be made from selling alcohol itself, so this business is not a loss no matter how you look at it.
The loudspeakers throughout the entire town bombard the screen fifty times a day with advertisements for Shengshi Tianxia’s new series of “Dragon and Phoenix” wedding wine.
Look, in the largest store in Daxing Town, a young couple who are preparing for their wedding are choosing wine.
Before the groom could finish his official speech, a bright red wine bottle caught the eyes of the two of them.
The gold-plated dragon and phoenix pattern on the bright red bottle is a perfect match for weddings.
"How much is this wine, boss?"
The bride couldn't take her eyes off the bottle. The shop owner happily quoted: "One dollar and a half a bottle. If you buy now, you can also draw a new red envelope, up to one thousand yuan!"
In fact, the store owner himself is also striving for sales performance. As long as sales are good, he can take home a walk-behind tractor by the end of the year.
This iron ox is a versatile artifact in rural areas. It can be used to thresh grain by installing a fan, to irrigate the fields by connecting a water pump, and to transport goods by pulling a cart. It is more useful than raising a livestock at home.
Before the big red wedding character was even affixed firmly, the couple at the wedding banquet was already eagerly prying open ten boxes of wedding wine.
When the ninth box was scattered, the groom's fingernails were shaved off. He suddenly raised a gilded wedding card and trembled: "One thousand yuan! It's enough to buy a whole set of three turns and one ring!"
The bride grabbed the red silk ticket with gold lettering and jumped so hard that she knocked over the candy plate.
In those days, workers only earned 30 or 40 yuan a month. 1,000 yuan was enough to set up 20 tables in a state-owned restaurant, buy a Forever bicycle and a Butterfly sewing machine, and the couple could also wear two Shanghai watches on their wrists.
The good news spread like dough mixed with yeast, throughout Daxing Town before dark.
The old men driving donkey carts are all saying: The daughter of Old Wang from the east side of the town won a scholarship of 500 yuan from the wine business, which is more than enough to spend even if she studies in the provincial capital for four years!
In fact, these 500 yuan put into a cloth pocket is enough to eat in the canteen in the provincial capital for three years.
Currently, technical secondary school students receive a subsidy of eight yuan per month. A thrifty girl can use the money to buy cloth to make clothes, and can also bring home a bag of malted milk for the New Year.
A long queue was soon formed in front of the winery, and tractors were rumbling with black smoke.
The accountant at the counter has his fingers burning from fiddling with the abacus, and the phone in the supply and marketing department is ringing so loudly that it could hatch chicks.
Only the telephone in the director's office of Tanggou Winery was covered in dust. Zhou Kang stared at the bustling scene at Shenbing Winery across the street and crushed the half-smoked cigarette butt hard on the glass.
The Zhou family's father and son curled up on the faded fabric sofa, and the chandelier was turned yellow by the smoke from their two cigarettes.
Zhou Weixing flicked the ash from his cigarette and pointed out the window: "Dad, look, a few days ago, trucks were lined up at the street corner, but now it's so quiet that you can even hear sparrows jumping around at the door."
"It's so evil!"
Zhou Kang pressed the cigarette butt into the enamel pot, making a crackling sound. The newspaper clippings of the millionaire under the glass plate were burned and left a burnt ring. "You go to the market every day, but you don't smell any news?"
"Zhou Qi used two ruthless moves."
Zhou Weixing counted on his fingers: "The Golden List is dedicated to the teacher's appreciation banquet, the Dragon and Phoenix are arranged for the wedding banquet, and I heard that the Mid-Autumn Festival will also promote the series of toasting to the moon..."
Before he could finish his words, the old man suddenly grabbed a calculator and started tapping away. The LCD screen made his pupils turn green.
"or……"
Zhou Kang swallowed the second half of his sentence with his Adam's apple rolling, and picked up the thermos to refill the cold tea: "Shall we go back to the factory to collect our fixed salary?"
The tea splashed onto the armrest of the leather sofa, leaving an ugly brown stain.
Zhou Weixing slapped away his father's hand that was adding water.
They knew better than anyone that the glaring six-digit figures on the account book for the past half month had already whetted people's appetite.
Now the cash register dings with a revenue of four to five thousand every day, it's like falling from a banquet back to pickled vegetable steamed buns.
"Are you willing to let the cooked duck fly away?"
The young man loosened his collar, revealing a gold chain that dazzled under the crystal chandelier: "They can achieve success in the imperial examinations, so let's achieve success in the imperial examinations! They want a dragon and a phoenix to bring good luck, so let's achieve a long-lasting marriage!"
Old Zhou's bald head was greasy. He suddenly picked up a paper cutter and cut open the sample box: "The Mid-Autumn Festival is called Unforgettable Tonight!"
**Boxes were scattered all over the floor, the large gold-plated letters gleaming cheaply in the moonlight.
“Follow the trend and make quick money first!”
Zhou Weixing walked around in circles on the messy ground: "I'll try to create something original when I have enough money."
The voice stopped abruptly - the old man was staring blankly at Zhou Qi's brochure, his knuckles turned white.