Rebirth 2004: I can make money by writing.

Chapter 200 New Sales Model

Salesman Chen Yiwei had an idea in mind. He said, "I think we can take the initiative and control this market, rather than relying on those store owners for our survival.

However, I am not suggesting that our company open directly-operated stores.

Of course, I don’t deny that opening a direct-operated store is a good marketing method.

For example, Henan Province Xinfei Electric Company rolled off the production line for its 2th electric vehicle in February, and its 100th flagship store also opened, with very optimistic sales.

According to our investigation, the business of electric motorcycle shops is very good now. Many shop owners have made money and increased their investment.

However, when others see that others are making money, they will also join in opening stores. When the number of stores increases, the profit margin will definitely be compressed.

If we open so many directly-operated stores, once business turns bad, it will be a heavy burden to relocate these employees.”

Lin Yan reminded, "It's not practical for our company to open directly-operated stores. We can't put the cart before the horse unless we can monopolize the market and do very good business."

Hao Qiang did not express his opinion for the time being. What Chen Yiwei and Lin Yan said made sense.

If the market is monopolized and the products are selling well, it is of course best to open your own store so that you can get the most profit.

For example, Renjian Fireworks does not have any franchise stores, and neither will Future Hidilao.

Opening franchise stores will make it difficult to control service quality and will only damage the brand image.

Many franchise stores have ruined their brand reputation by opening up to franchising.

However, running an electric motorcycle is different from opening a hot pot restaurant, as the product has already been finalized.

What Chen Yiwei said makes sense. It is indeed profitable to open an electric motorcycle store now. Business is good. One store can easily sell hundreds of electric motorcycles a year and make more than 50,000 yuan a year.

It is not an exaggeration to say that a store with good business can sell hundreds of electric vehicles a year.

In Hao Qiang's hometown, the town has a population of 100,000 and about 20,000 households, but there are no stores selling electric motorcycles, so people have to go to the county town to buy them.

In the next ten years, the average household will have one electric motorcycle, which means a demand of 2 vehicles.

So, this business can be done, and the sooner you do it, the more money you can make.

There are no shops in their town, mainly because there are too few business owners with the money to invest in opening shops.

The investment for purchasing twenty electric motorcycles alone would be tens of thousands of dollars.

The villagers in the rural areas have no idea of ​​doing business and no capital.

The only ones who have this capital are the bosses in the town, but they all run their own businesses and don't change careers easily.

About three or four years later, as more electric motorcycle shops emerged, competition became fierce, shop rents also increased, and business became difficult.

Especially after the rise of online shopping.

Hao Qiang probably knows the future situation and he is confident in making such a plan.

Chen Yiwei could predict future trends, but he couldn't guess how long he could make money by driving an electric motorcycle.

Chen Yiwei continued, “It’s not practical for us to open a store, but can we entrust it to someone we trust to open a directly-operated store?

For example, our relatives and friends will be happy to earn this money as long as it is better than working.

Of course, they don’t have much money to open a store, so they need our company to buy them on credit, with the goods coming first and the payment later.

In this way, we turn a passive situation into active control.

However, this approach still relies on the financial strength of our company.

At the same time, there are also some potential problems and risks.”

After he finished speaking, he looked at the boss and General Manager Lin's reactions, mainly to see what their opinions were.

Lin Yan nodded and said, "Manager Chen's idea is good and worth considering. It can indeed allow us to take the initiative to control the market.

But the key is to choose trustworthy people and develop reasonable cooperation models and risk control measures."

Chen Yiwei said: "Opening a motorcycle shop does not require a fancy decoration, simple decoration is enough. The biggest investment cost is the purchase cost and rent."

Lin Yan pondered for a moment, then turned to Hao Qiang: "Chairman, I think we can open a few stores for pilot testing.

Unified decoration style, employee training, sales talk, publicity and promotion, and network layout, etc.

If Manager Chen's method works, the layout can be gradually expanded.

For example, if a family member or relative of a colleague in the company is willing to do it, you can recommend him/her. After all, we know him/her well and the risk is low.

In this way, the trust cost between us and the store owner is low.

Of course, there are still risks, but at least there is no fear of running away, and even if they do run away, you can find a guarantor."

After listening to what the two said, Hao Qiang fell silent. He neither agreed nor disagreed, but asked other sales staff to share their ideas.

At the same time, he evaluated the company's financial strength to see whether it could support the operation of this model.

In fact, as long as the capital turnover efficiency is high, supporting hundreds or thousands of stores is not a problem.

With thousands of stores, the brand of Future Motorcycle will have been established.

There are 1636 counties and tens of thousands of towns across the country, and the layout is mainly in county towns and towns, with little competitive pressure and great market potential.

Next, many sales staff also proposed their own sales methods, such as opening online stores, sales incentives, group purchase discounts, etc.

Finally, Hao Qiang made the final decision: "We can give the method of opening a direct-operated store recommended by Manager Chen a try. Employees' family members and friends can sign up to participate, including you.

We will first pilot 20 stores, and the sooner the better, so that we can accumulate experience and improve the model.

If successful, it can be gradually replicated and expanded.

It is recommended that each store can display at least 20 vehicles, and the company can sell a maximum of 20 vehicles on credit. The store decoration costs and rent are borne by the store owner.

We require weekly sales settlement and a minimum order of 5 trucks to reduce the company’s transportation costs.”

"We cancelled our TV advertising spending and instead carried out targeted promotions in the areas where we opened stores."

Finally, Hao Qiang added: "As for online stores, it's time for us to develop a Taobao flagship store, and this will become the top priority of our sales channels."

Since Taobao went online in 2003, about 900 million netizens visit it every day.

By May 2005, Taobao had become the largest shopping website in China, with annual transaction volume of 8 billion yuan.

Hao Qiang knows the future development trend of online shopping and now he must pay attention to online shopping sales channels.

It is not just one online store, but multiple online stores will be set up so that when netizens see electric motorcycles, most of the stores displayed in front of them are their brand stores.

At the same time, some order-padding methods will be used secretly to artificially create false performance.

When these sales staff heard the boss say that employees' family members or friends and relatives could also open stores, six of them actively signed up on the spot.

Other employees are hesitating and waiting. Anyway, it’s not too late for them to take action if they can really make money.

Chen Yiwei and Lin Yan also signed up. They understood the market situation, felt that they could make money, and believed in the company's products. They planned to let their family open a store to give it a try.

If the car cannot be sold, the most that will be lost is the rent and renovation costs, and the car can be returned to the company.

Of course, they are management, and ordinary sales staff have signed up, so they must set an example.

After the meeting,

Hao Qiang also wanted his relatives and friends to give it a try, so he opened a store in every town or two.

He called his mother and asked her to ask relatives who was willing to invest in opening a store, and at the same time asked his uncle to open a store in his hometown.

Opening an electric motorcycle shop does not require a strong business acumen. There is no need for bargaining, the sales price is uniform, there is no credit, and there is no risk of motorcycle theft. All you need to do is understand the structure of the electric motorcycle and know how to cashier. Compared to opening a supermarket and other industries, the requirements are much lower.

Hao Qiang's uncle did not have a talent for business, but he had worked in the city, had seen some of the world, and was also good at math.

Give it a try. No one is proficient in everything from the beginning. This is also an opportunity to change your uncle's life.

At the same time, opening such a small store can not only expand sales channels, but also provide friends and family with a reliable source of income instead of working.

If this method works, he will recommend it to all his relatives and friends, even reliable villagers.

Businesses in many places operate in groups, such as the Kamata group of hospitals.

Hao Qiang also wanted to give it a try to see if he could build such a sales channel.

No matter whether it works or not, give it a try. It’s not expensive anyway.

For the poor, profit is the greatest motivation.

For Hao Qiang, what he wants most is to change and control some situations and gain a greater sense of accomplishment.